United States Mobile Advertising Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024:USD 68.7 Billion

Market Forecast in 2033: USD 227 Billion

Market Growth Rate (2025-33): 14.2%

The United States mobile advertising market size reached USD 68.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 227 Billion by 2033, exhibiting a growth rate (CAGR) of 14.2% during 2025-2033. The widespread adoption of smartphones, the growing use of mobile devices to access the internet, considerable growth in the popularity of mobile apps, the advanced targeting and personalization offered by mobile advertising, and rapid modernization of ad formats are some of the factors propelling the market.

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United States Mobile Advertising Market Trends and Drivers:

The mobile advertising sector of the United States shows vigorous growth due to the massive penetration of smartphones and greater digital engagement by consumers. Brands are adopting mobile-first strategies since the users are on social media, streaming, and mobile apps creating rich opportunities for targeted ad placements. The technological advancement of the programmatic advertising systems and AI-based personalization has empowered advertisers to deliver hyper-relevant content to consumers with better engagement rates and return on investments. Similarly, better ad performance on 5G networks with faster load times and richer multimedia experiences will give a further boost to market growth. As the momentum builds for mobile commerce, advertisers capitalize on shoppable ads and in-app promotions to engage potential buyers, thereby creating higher conversion rates.

Other important factors driving this trend include the changing consumer taste for video content, which has pushed advertisers to lay down enormous budgets for short video formats, live streaming, and interactive ad formats. TikTok, Instagram Reels, and YouTube Shorts have become user attention-grabbing platforms, thus suiting them best for mobile advertising. Augmented reality (AR) and virtual reality (VR) are providing engagement in resurrecting ad ways where brands are creating immersive experiences with resonance among the younger generation. In the same vein, location-based advertisements are becoming prevalent in that personalized offers can be sent in real time using geolocation data to users. Advertisers have started using contextual targeting and strategies for the effective use of first-party data to remain compliant with evolving privacy regulations without compromising their precision in reaching the targeted audience.

The rise of connected TV (CTV) and over-the-top (OTT) services has blurred the distinction between traditional and mobile advertising, forging the synergies that provide greater reach. Advertisers are adopting cross-device strategies to reach their consumers with unified messaging across both smartphones, tablets, and smart TVs. The increasing trend toward measurement is creating demand for advanced analytics solutions, enabling brands to optimize campaigns in real-time. With influencer marketing and user-generated content firmly holding the ground, marketers are collaborating with micro-influencers to build authenticity and trust. With fast-changing technology, the mobile advertising landscape in the United States will continue to flourish, driven by innovation, changes in consumer behavior, and the intensive pursuit of higher engagement.

United States Mobile Advertising Market Industry Segmentation:

Format Type Insights:

• Search
• Display
• Video
• Social Media
• Websites
• Others

Industry Vertical Insights:

• Retail and E-commerce
• Media and Entertainment
• Healthcare
• BFSI
• Education
• Travel and Tourism
• Automotive
• Others

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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