United States Lingerie Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 4.9% (2025-2033)

Market Size in 2024: USD 22.2 Billion

Market Forecast in 2033: USD 34.2 Billion

According to the latest U.S. lingerie market report by IMARC Group, the market size reached USD 22.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.9% during 2025-2033. The market is propelled by the increasing focus on body positivity. Consumers are seeking intimate wear that enhances their comfort and confidence, aligning with the movement promoting acceptance of diverse body types. 

Brands are launching inclusive product ranges with extended sizes and designs catering to various preferences, which are resonating with modern consumers. This shift has encouraged innovation in fabrics and fit, resulting in enhanced consumer satisfaction and loyalty. Additionally, comfort  has become a primary consideration for consumers when purchasing lingerie. With busy lifestyles and an increase in remote work setups, the demand for loungewear-inspired intimate apparel has increased. Soft, breathable materials such as cotton blends, modal, and bamboo are gaining popularity. Besides this, seamless and wireless designs are driving sales as they offer a blend of comfort and functionality. This trend is prompting manufacturers to invest in R&D for innovative fabrics and ergonomic designs, further propelling market growth.

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United States Lingerie Industry Trends and Drivers:

The United States lingerie market is driven by the rapid growth of e-commerce is significantly driving the lingerie market. Online platforms offer convenience, a wide range of choices, and privacy, making them a preferred shopping method for lingerie. Virtual fittings, AI-driven size recommendations, and user-friendly interfaces are enhancing the online shopping experience. Furthermore, digital marketing strategies, including influencer collaborations and targeted ads, are boosting visibility for emerging and established brands, leading to higher sales. In line with this, cultural events and seasonal promotions play a significant role in shaping the lingerie market. Valentine’s Day, weddings, and anniversaries often boost demand for luxury and designer lingerie. Seasonal collections and holiday-themed products attract consumers seeking unique and limited-edition items. These trends are further amplified by social media campaigns, driving short-term spikes in sales and long-term brand loyalty. Moreover, celebrities and influencers are significantly shaping consumer preferences in the lingerie market. High-profile endorsements, social media promotions, and campaigns featuring diverse models are driving awareness and aspirational purchases. Brands leveraging the reach and influence of well-known personalities are experiencing enhanced brand recognition and consumer engagement, translating into higher revenues.

United States Lingerie Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

Price Range Insights:

• Economy
• Premium

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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