The global protein supplements market is experiencing significant growth, driven by increasing health consciousness and the integration of dietary supplements into daily routines. In 2024, the market reached a valuation of USD 26.2 billion, with projections indicating it will soar to USD 46.8 billion by 2033, reflecting a compound annual growth rate (CAGR) of 6.6% during 2025-2033. Key factors propelling this expansion include heightened awareness of age-related muscle loss and the influential role of social media personalities promoting health and fitness trends. 

Study Assumption Years:

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033

Protein Supplements Market Key Takeaways:

• Market Size and Growth: In 2024, the global protein supplements market was valued at USD 26.2 billion, with expectations to reach USD 46.8 billion by 2033, exhibiting a CAGR of 6.6% during the forecast period. citeturn0search0

• Regional Dominance: North America leads the market, attributed to a strong focus on health and wellness, with consumers increasingly adopting protein supplements for muscle building and overall health. citeturn0search0

• Product Segmentation: The market offers diverse products, including protein powders, bars, and ready-to-drink formulations, catering to varied consumer preferences.

• Source Variability: Both animal-based and plant-based protein supplements are available, addressing dietary choices and restrictions.

• Distribution Channels: Products are accessible through multiple channels such as supermarkets, hypermarkets, online stores, and direct-to-consumer platforms.

• Influence of Social Media: The growing impact of social media influencers and celebrities is significantly boosting market growth by promoting health and fitness products.

Market Growth Factors:

The burgeoning awareness regarding health and wellness has immensely increased their demand and protein supplement. People are increasingly turning to products for muscle development, weight management, and general health enhancement. The growing acceptance of protein supplements within the framework of regular eating has gained momentum through an increase in fitness apps, personal trainers, and gym memberships.

The modern protein supplement market is driven by several internal and external factors, including changes in technology in the food and beverage arena to improve development processes. Manufacturers are introducing protein shakes and snack bars in ready-to-drink formats, appealing to the modern consumer's on-the-go lifestyle. These productive formats meet nutritional requirements and facilitate easily with fast-paced lifestyles, fueling market growth.

The influence exerted by social media influencers and celebrities has become a game-changer in the protein supplements market. Their endorsement of and promotion for the products under their name has increased awareness and interest among consumers concerning health and fitness products. Because consumers aspire to the lifestyle of these celebrities and public figures, whose recommendations form the crux of consumer acceptance, there has been an increase in the acceptance of protein supplements.

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Market Segmentation:

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Regional Insights:

North America leads the global protein supplements market, driven by a strong focus on health and wellness. Consumers in this region increasingly incorporate protein supplements to support muscle building, general health, and weight loss efforts. The robust fitness industry and the rising shift towards preventive healthcare further bolster market growth in North America.

Recent Developments & News:

In 2022, Dymatize Enterprises LLC, a subsidiary of BellRing Brands, introduced "Complete Plant Protein," a new plant-based protein supplement developed with vegan ingredients like soy. This launch reflects the growing consumer demand for plant-based dietary options. Additionally, the market has seen an increased influence of social media influencers and celebrities, which has significantly boosted consumer interest and adoption of protein supplements.

Key Players:

• Abbott Laboratories
• Amway
• Dymatize Enterprises LLC (BellRing Brands)
• Glanbia PLC
• GNC Holdings Inc. (Harbin Pharmaceutical Group)
• Herbalife International of America Inc.
• Iovate Health Sciences Inc.
• Makers Nutrition LLC
• Melaleuca Inc.
• Nestlé S.A
• Quest Nutrition LLC (Atkins Nutritionals Holdings Inc.)
• Weider Global Nutrition LLC

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.